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Who Are Field Force Managers?
Field force managers are professionals who oversee field operations of a business. They plan, coordinate, and supervise tasks of executives working outside the office. These include sales staff, loan recovery agents, service technicians, auditors, etc.
What Do Field Managers Do?
Here’s a list of operations that field force managers handle:
- Scheduling tasks with proper descriptions
- Planning field executives’ beat routes for efficiency
- Monitoring attendance, location, and task progress in real time
- Providing real-time guidance, reschedule tasks, send emergency help or escalate issues
- Ensuring accurate reporting, proof of work verification, and company policy compliance.
- Analysing reports to spot gaps, review performance and identify areas of improvement.
- Verifying and approving leaves, expenses, overtime and attendance regularisations.
Managers can also use FFM software to track staff performance against targets like:
- Visits completed
- Orders taken
- Expenses incurred
- Customers onboarded
What Is The Importance of Field Managers?
The main job of field force managers is to ensure remote field operations are conducted smoothly. They act as the bridge between company strategies and on-ground execution.
Field managers monitor on-ground activities using field force management software like TrackoField. Without them, field teams can lose efficiency.
Which Industries Require Field Force Managers?
Industries whose core operations depend on house calls, in-person visits and field tasks require field managers. They ensure all executives are where they are supposed to be and doing their job well. Examples of field-based industries include NBFC-MFI, agri-input, BTL advertising, MR sales, etc.