Full Visibility on Field Teams, Zero Execution Gaps

Executing experiential marketing and OOH ad placements demands precise ground operations. TrackoField gives you full control with automation-driven monitoring, reporting, and proof of execution.

  • Improved visibility of Field Staff
  • Zero travel expense disputes
  • 2x faster campaign execution
  • 99% accurate geo-tagged proof of work
  • Pull task or team level reports remotely
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Ooh field team dashboard
Take Full Control of Brand Activations and OOH Field Teams

Execute faster, smoother and seamless BTL and OOH campaigns in multiple cities or countries.

Monitor Promoters and Supervisors in Real Time

Tried and tested features that allow complete control over your brand activations, retail campaigns, events, on-ground activities and more.

  • Promoter Presence Assured

    Promoter Presence Assured

    Ensure 100% promoter turn-up and zero proxy visits at the activation site with geo-verified attendance mark-in.

  • Location-based Tasks

    Location-based Tasks

    Make your on-field activation teams independent yet accountable for their tasks, time and resources spent on each event.

  • Monitor Mass Campaigns

    Monitor Mass Campaigns

    Track on-ground activation teams in multiple cities at once with multi-lingual support for better app navigation & communication.

  • Proof of Execution

    Proof of Execution

    Capture geo-tagged & time-stamped images to verify display placements, event activities and effectiveness of the activations.

  • Build Custom Forms

    Build Custom Forms

    Conduct survey, collect feedback and gather data with custom forms. Create custom field - text, checkbox, with 10+ styles.

  • Offline Mode for Rural

    Offline Mode for Rural

    Rural activation teams can mark attendance & update task status even in no/low internet connectivity- their travel history gets recorded too.

100% Visibility of Field Crews and OOH Sites

  • Geofence Ad Locations

    Geofence Ad Locations

    Mark unlimited geofences around hoardings, unipoles or billboards across cities with custom colour code & names.

  • Assign & Measure Targets

    Assign & Measure Targets

    Set individual/team goals for placing ads, posters or murals. Measure productivity with real-time reports on target vs. achievement.

  • GPS Turn Off Alerts & More

    GPS Turn Off Alerts & More

    Get instant alerts if GPS is off. Stay updated with 20+ real-time notifications on tasks, geofence events, check-ins, and more.

  • Field Staff Work Report

    Field Staff Work Report

    Access 30+ smart reports detailing field team productivity – site recce, installations, ad review and reporting.

  • Monitor No-network Glitches

    Monitor No-network Glitches

    Track device battery and network status live to avoid ‘no-shows', ‘ghost visits’ and delayed arrival at hoarding sites.

  • OOH Ad Placement Reports

    OOH Ad Placement Reports

    Fetch instant proof of work as and when ads get installed. See site updates live and share update with clients.

Let's Get You Less Admin Hassle & Insightful Reports

Get an exclusive BTL & out-of-home (OOH) monitoring solution packed with all the essential features, reports and insights you need.

  • Monitor Timesheets

    Track working hours of your promoters, supervisors and other field staff accurately with shifts, overtime, off-days, and on-field logs.

    Monitor Timesheets

  • Manage Leave & Shift

    Let HR teams easily manage leaves with custom policies and calendars. Build dynamic shift schedules with intuitive templates as per activation tasks.

    Manage Leave & Shift

  • Manage Field Expenses

    Create expense categories, set separate limits for different teams and disburse only approved & verified allowances with attached proofs.

    Manage Field Expenses

  • Generate Salary Slips

    Generate accurate payroll slips for your teams by compiling work hours, leaves, and expenses. Ensure fast & error-free processing.

    Generate Salary Slips
Join Data-driven Experiential Marketing Agencies

Start boosting ROI, client retention, and team productivity with real-time field management.

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Rooted Locally, Impacting
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Why Leading Experiential Marketing Agencies Choose TrackoField

  • Seamless Integration

    Seamless Integration

    Easily integrate 50+ apps—CRM, HRMS, ERP—using secure APIs. Enjoy smooth, seamless & time-saving data transfers.

  • Fast Onboarding, Faster ROI

    Fast Onboarding, Faster ROI

    Go from trial to onboarding and on-ground execution in 30 days. We match your speed and hunger for efficiency and optimisation.

  • Dedicated Customer Support

    Dedicated Customer Support

    Our CSM team is available round-the-clock for technical support. You get hassle-free onboarding and smooth process further.

  • Downloadable Reports

    Downloadable Reports

    Download 30+ reports in the Excel, PPT, PDF or CSV format. Schedule important reports to reach your inbox – weekly, monthly or quarterly.

Delivering Industry-Specific Solutions for Every BTL Challenge

Handling high-stakes BTL & OOH ops? Real-time field team monitoring isn’t optional—it’s essential for control, speed, and impact!

  • OOH Ads & Posters

    OOH Ads & Posters

    Track and verify ads installations across unipoles, hoardings, walls with real-time photo proof.

  • Brand Activations

    Brand Activations

    Ensure promoters check in on time and monitor kiosks, POS, and activation execution live.

  • MT/GT Retail Activations

    MT/GT Retail Activations

    Monitor store-to-store movement of field agent executing POSM & product demos.

  • Vehicle Branding

    Vehicle Branding

    Monitor store-to-store movement of field agent executing POSM & product demos.

  • Event Management

    Event Management

    Ensure perfect setup & team strength with photo attachments and GPS-based attendance.

  • Product Sampling

    Product Sampling

    Track product distribution metrics and consumer reactions in real-time – location-wise.

Have a Different Use Case?Consult Us!

Frequently Asked Questions

Learn more about TrackoField's BTL & OOH advertising management software here.

  • How can I track my OOH field team’s activities?

    You can track your OOH field team’s activities using out-of-home advertising (OOH) monitoring software like TrackoField. By enabling its real-time tracking, geo-tagged check-ins/outs, and instant proof of execution, you can verify every branding installation and execution part.

    You can monitor your team’s movements, eliminate ghost visits, and ensure seamless brand placement and campaign execution.

  • How do OOH field teams ensure ad compliance?

    OOH agencies can ensure ad compliance by using OOH advertising monitoring software. The software enables real-time tracking of every execution team and their tasks.

    This helps ensure that your ads are placed correctly. It offers geo-tagged visual proof of installation that ensures adherence with brand placements and guidelines. Moreover, features for automated reporting help brands track execution accuracy in a timely manner to prevent unauthorized modifications.

  • How can BTL businesses improve field team operations?

    To improve high-stakes BTL activations and executions, leveraging field force automation software is a must. It enables your BTL businesses to streamline on-ground execution with real-time tracking, task automation for OOH field teams with custom forms, and fields for digital data capture.

    It ensures better visibility, faster reporting, and accountability across activations, surveys, and promotions—boosting team productivity and campaign ROI.

  • How can Digital Print Media Companies track OOH field team activities?

    Digital print media companies to track outdoor advertising field teams’ status and activities must use field force automation software with GPS-enabled check-ins, geo-tagged photos, and task updates.

    With TrackoField, it’s effortless to simplify field team real-time tracking for OOH tasks like billboard installations and campaign executions with geo- and timestamped proof-of-performance in real time.

  • Why choose TrackoField’s BTL & OOH advertising management software?

    When you choose all-encompassing BTL & OOH field team tracking software, your in-office BTL managers or BTL activation heads get complete visibility and control of your on-ground brand placements and campaigns.

    With us, you:

    - Track on-ground promotion teams in real-time with complete visibility.

    - Capture geo-tagged proof of execution for every campaign.

    - Simplify mobile task scheduling for on-ground OOH teams.

    - Manage field expenses with controls and approvals.

    - Automate live reporting to boost efficiency and ROI.

    TrackoField makes your BTL & OOH campaigns smart, accountable, and result- driven.

  • What is the difference between OOH, BTL and DOOH advertising?

    OOH (Out-of-Home) advertising:- includes outdoor advertisements like billboards and transit ads.

    BTL (Below-the-Line) advertising:- is more targeted/niche-based marketing. It involves direct engagement processes like brand activations, in-store promotions, etc.

    DOOH (Digital Out-of-Home) advertising:- is digitalised version of OOH. It uses digital screens and programmatic ad placements to ensure dynamic content delivery for brand promotions.

Get In Touch

TrackoField has been our knight in shining armour, revolutionizing our field operations. We had a clear vision of where we headed but the challenge was to make it happen at a desirable pace. That’s where team TF stepped in along with TrackoBit to automate the entire field management including our fleet of vehicles. Today, we are operating in 6 regions and 14 cities with their software support.

What Client Say About us
Rajeshwar Wadhera
CEO

Managing a diverse workforce across numerous sites is no small feat. TrackoField simplified our operations with intuitive attendance tracking, task allocation, and remote productivity monitoring. The app’s user-friendly interface made adoption seamless. No wonder our team has gotten addicted to TF.

What Client Say About us
Vikas Sinha
System Analyst

In the challenging terrain of remote UP, TrackoField’s custom forms, real-time tracking, and expense management proved invaluable. It streamlined our survey projects, offering a solution that was not just effective but tailored to our specific needs.

What Client Say About us
Ram Jee Singh
Head HR

TrackoField became our ally in simplifying the complex task of mapping field agents. From remote task delegation to real-time location monitoring and insightful distance traveled reports, their collaboration has been instrumental in enhancing our operational efficiency.

What Client Say About us
Saera electric auto ltd
Head HR
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