Assessing the ROI of Implementing Sales Team Location Tracking Software

Sales team location tracking software boosts ROI by improving efficiency, reducing costs, increasing leads, and enhancing customer satisfaction.

Tracking your sales team’s efficiency might sound like micromanagement, but it is not. It is the need of the hour if you want to skyrocket your ROI.

Sales team location tracking software is just what your business might need. The software will help identify and seal revenue leaks and boost ROI. It optimises field teams’ sales strategies, reduces travel costs, and improves customer satisfaction, all of which translates into better ROI.

In this blog we have evaluated possible areas which is pushing your ROI down. But we have also discussed how sales employee monitoring software can alter the game.

Continue Reading!

Areas Where Your ROI from Field Sales Team is Not Positively Growing

1. Unproductive Work Hours

This is the most harmful to the ROI. Since time is money, a lack of tracking can cause field sales reps to log in faulty time sheets. There is no denying that employee time tracking improves business. Otherwise reps might take extended breaks and engage in non-work activities during work hours, but who is to tell?

The result of this is –

• Overpayment
• Reduced efficiency
• Missed client meetings

2. Excessive Travel Costs

When field employees are not tracked, there is no explanation for why the fuel bills are so hefty. This also leads to increased travel time. Sales reps may take longer routes or personal detours, arriving late to client sites. This harms both the business’s ROI and client experience.

3. Fake or Missed Client Visits

This is an area where your ROI takes a massive hit. Some eps (we are not saying all) log false check-ins. They are not even visiting the clients and making excuses. This activity is causing your business to lose already acquired clients or potential ones.

4. Poor Task Allocation and Overlapping Visits

Not having insights into the sales reps’ schedules or the leads they are chasing causes them to leave some clients unattended. Even a lack of proper task allocation can cause reps to visit the customer a little too much. This is definitely not good for ROI, as there is a severe mismanagement of resources and time. Also, ineffective territory allocation leads to revenue loss and inefficiencies.

5. Delayed Decision-Making Due to Lack of Real-Time Data

Without sales team tracking software, you cannot expect much automation. Managers rely on verbal reports to make decisions, which are obviously going to be inaccurate and late. You only gain accurate and timely data from field force management software for making data-driven decisions.

6. Accountability Issues

Expense fraud due to exaggerated fuel claims and unverified travel logs is common in untracked sales teams. Without field force management providing accountability, there is no other way. This causes chances of underperformances to rise. Without tracking reps’ locations and performance, you will not know the reason the business is not generating profits.

7. Lower Customer Satisfaction and Retention

Customer dissatisfaction directly impacts revenue and long-term growth. When reps miss appointments, arrive late, or fail to follow up, clients lose trust and seek alternatives. Poor service reduces repeat business, increasing customer churn rates.

Acquiring a new customer costs significantly more than retaining an existing one. Unreliable service also leads to negative word-of-mouth, harming brand reputation.

8. Missed Revenue from Underperforming Sales Reps

An inefficient sales team significantly reduces ROI. Underperforming reps take fewer client visits without proper monitoring, delaying lead conversions. Some may prioritize easy sales while ignoring high-value prospects. A lack of performance data makes it challenging to identify weak links and take corrective action.

Unequal workload distribution results in some reps being overburdened while others remain idle, further impacting revenue generation. Poor sales performance leads to:

• Missed quotas
• Reduced market penetration
• And lower profitability.

If businesses fail to optimize their field force productivity, they end up investing in salaries and operations without achieving the desired sales returns.

What ROIs You Achieve with the Sales Team Location Tracking Software

Here is some of the positive ROIs you can achieve with field force automation software.

1. Authentic and Verified Data and Location

No more guessing work hours, location and information! The sales team location tracking software records when reps check in and out, ensuring fair pay for real work. It prevents time theft and unproductive hours, ensuring businesses only pay for actual work. This saves money and improves workforce efficiency, directly boosting ROI.

With real-time tracking, managers always know where their sales reps are. This stops fake visits, reduces idle time, and ensures everyone works efficiently. It also helps eeps take the shortest route, saving fuel and time. Less wasted time and money mean a higher ROI!

No more fake check-ins! Geofencing ensures that sales reps can only mark attendance or complete tasks when they are actually at the client’s location. This prevents false reporting, ensures genuine client interactions, and builds trust, leading to more closed deals and higher revenue.

2. Reduction in False Claims

Sales reps can’t exaggerate travel claims anymore! The sales teams location tracking software tracks the exact distance traveled, ensuring accurate reimbursements. Managers get distance-travelled reports, which show the exact distance traveled between client sites. Fuel costs drop as unnecessary trips are reduced.

The expense management tracking software makes it easy to upload reimbursement claims from the field. Staff can upload a receipt on the platform app. The software further categorizes expenses into categories as well.

Companies save money on travel expenses while ensuring teams remain active and productive, leading to a stronger return on investment.

3. Better Lead and Sales Territory Management

Managers can assign tasks smartly, ensuring no two reps visit the same client. It also keeps work evenly distributed, preventing some reps from being overburdened while others do less. More efficient task and lead management means more sales opportunities, happier customers, and better overall business growth.

Sales teams have clear targets to hit, and managers can track progress in real-time. If someone falls behind, managers can step in and help. On the goal module of sales team location tracking software, users can create, assign and track goals.

Clear goals and real-time tracking ensure teams stay focused, motivated, and productive, leading to more sales and a higher ROI.

4. Big Data for Quicker Decision Making

No need to wait for end-of-day reports! Managers get instant insights into sales reps’ activities, performance, and completed tasks. If someone is slacking, it’s caught early. Real-time reports help in quick decision-making, ensuring the business stays on track and keeps growing.

Target vs. achievement reports clarify how your reps perform in the field. Achieving sales or targets is a big thing for the field sales, such as medical representatives. With these reports, it becomes easy to track your top 5 performers. You don’t have to guess. Analytical dashboard tells you. It further tells you total sales achieved and expenses incurred.

The live dashboard lets you see where reps are in real time. You can also view task status—incomplete, pending, or rescheduled. If you see your staff not moving, see the current task name they are working on. This data is a big help in detecting and sealing revenue leaks.

5. Boost Sales and Accountability

The field force automation software ensures every order a sales rep places is recorded and tracked. This stops lost or forgotten orders and keeps reps accountable. Better order tracking leads to fewer errors, improved customer satisfaction, and a steady increase in revenue over time.

With an order management solution, managers can view the sales recorded by employees in real time. This helps maintain accountability and visibility, and managers can accurately measure and track the performance of the field sales team. Know who is achieving targets and who is lagging far behind.

6. ROI Calculation: A Step-by-Step Approach

To measure the impact of sales team location tracking software, businesses must calculate their Return on Investment (ROI). Here’s a simple way to do it:

Formula for ROI Calculation

Where:

• Total Gains = Cost savings + Increased revenue from efficiency improvements
• Total Investment = Software subscription cost + Training + Implementation expenses

Conclusion

Investing in sales team location tracking software is like putting a GPS on your business growth—it helps you find and fix revenue leaks while boosting productivity. With real-time tracking, better task management, and accurate reports, your team works smarter, not harder. Plus, you save money on fuel, prevent missed visits, and close more deals.

The result? A higher ROI and a more successful business. So why wait? Start tracking, start saving, and watch your profits grow!

Do it with TrackoField’s field force management software. Get higher accuracy in tracking, data and automation. The software changes the way your sales reps are performing on the field. With automation you will be able to streamline and optimise sales methods.

Frequently Asked Questions

• How does sales team tracking software improve productivity?

  It keeps sales reps accountable by tracking their work hours, visits, and tasks in real time. Managers can assign tasks smartly, reduce idle time, and ensure reps stay productive. Leading to more client visits, faster deals, and higher efficiency.

• How does sales team location tracking impact lead conversion rates?

  With location tracking, sales reps reach leads faster, follow up on time, and never miss meetings. It ensures smarter territory planning, reducing missed opportunities. When reps engage with leads at the right time, conversion rates increase, leading to more revenue.

• Is sales team tracking software suitable for small businesses?

  Yes! Small businesses benefit the most by reducing unnecessary costs, optimizing sales efforts, and improving team efficiency. It ensures every resource is used wisely, helping small teams achieve more sales with less effort—leading to faster business growth.

• Why should businesses invest in location tracking for sales teams?

  Without tracking, Reps may take longer routes, miss meetings, or fake visits. Location tracking boosts accountability, improves customer service, and saves money on fuel. Businesses investing in tracking software get better efficiency, more closed deals, and a stronger ROI.

• Does tracking software support real-time alerts and notifications?

  Absolutely! Managers get instant alerts for delays, missed check-ins, or important task updates. Reps also receive reminders for meetings and route changes. Real-time notifications help teams stay on track, respond quickly, and avoid missed opportunities.