First things first, field force management software is a tool, platform or application that automates and optimises field force management for small, medium and big enterprises alike. It makes way for data-driven management and insightful decision-making. It automates task allocation, report generation and performance analysis. It also simplifies team coordination, improves the transparency of data and enhances customer satisfaction. It’s especially recommended for small businesses as it streamlines everything and helps spot operational inefficiency which otherwise requires good experience and keen attention to detail. Small businesses lack the manpower and other resources to set up separate teams for planning, execution, operations and management.