Broken Farmer Onboarding Is Costing You Crores — Automate it with TrackoField

Manual farmer onboarding slows growth. Automate farmer onboarding to boost agri-input sales, reduce drop-offs, and scale faster with zero hassle.

Farmer onboarding is a big deal—it’s how agri-input companies introduce their products and help farmers use them the right way. But let’s face it, the old-school methods just don’t work anymore. Too slow, too confusing, and not personal enough.

That’s where field tech like TrackoField comes in. It helps your teams reach farmers faster, track every visit, and give farmers the support they actually need. The result? Happier farmers, better product adoption, and stronger repeat business.

The Problem: Why Traditional Onboarding Doesn’t Work Anymore

• Manual Processes = Delayed Results

Everything is done on paper—farmer details, feedback, follow-ups. That means things get delayed or missed. Field reps spend more time managing paperwork than actually helping farmers. And when there’s no proper record, it’s hard to track who needs what. That’s how opportunities start slipping through the cracks.

• Poor Farmer Engagemen

Farmers are different, their crops and regions are also different. But traditional onboarding treats them all the same. There’s no personal touch, and not everyone understands complex demos or brochures. So, farmers lose interest fast. And if they’re not properly guided, they often don’t use the product right—or at all.

• Strained Field Teams

Field reps have a tough job. They cover huge farm areas, territories, meet many farmers, and handle training, demos, and reporting—all manually. Without proper tools, it’s overwhelming. Important visits get missed, and follow-ups fall through. They want to do more, but the manual process just doesn’t support them enough.

The Impact: Missed Sales and Poor Farmer Loyalty

When farmer onboarding doesn’t go right, everything else starts falling apart. Farmers don’t get the right guidance at the right time, so they either use the product incorrectly or don’t use it at all. That leads to poor results in the field—lower yields, wasted investment, and frustration.

Unhappy farmers won’t stick around. They’ll switch to another brand that supports them better. So, you lose not just one sale, but all future business with that farmer. In a highly competitive rural market, poor onboarding doesn’t just slow you down—it costs you money, trust, and long-term loyalty.

The Fix: How Field Automation is Transforming Onboarding

Agri-input companies are turning to field automation tools like TrackoField to simplify, digitalize and speed up the farmer onboarding process. These tools not only reduce manual effort but also help reps build stronger, more personalised connections with farmers.

Here’s how it works:

✅ Farmer Data at Fingertips

No two farmers are the same—and your onboarding shouldn’t be either. TrackoField makes it easy to collect, update, and use farmer-specific data in real time. Here’s how:

• Step 1: Create Custom Digital Forms
  Field managers can design crop-specific or region-specific forms tailored to collect the exact data needed during onboarding—like crop type, land size, sowing timeline, input requirements, and even pain points.
• Step 2: Share Forms Easily
  Field reps can fill these forms during visits or share them via QR codes—allowing farmers to self-fill from their phones if needed. This speeds up data collection and improves accuracy.
• Step 3: Eliminate Manual Errors
  No more handling paper forms or trying to decode messy handwriting. All data gets stored digitally, in real time, and synced to the central dashboard.
• Step 4: Enable Personalised Onboarding
  Reps can refer to each farmer’s unique data to provide tailored product recommendations, crop advice, or follow-up tasks—making the entire onboarding feel more relevant and helpful.

✅ Real-Time Task Management

Field reps no longer must juggle messy notebooks or forget who they need to visit. With TrackoField, every executive gets a clear, digital task list right on their phone. Tasks can be personalised—like giving a demo to one farmer or collecting feedback from another.

Managers can assign them bulk tasks and track their live progress or status from their office. This keeps everything on schedule and ensures every farmer gets attention. It’s all organised, trackable, and efficient. Reps spend more time in the field actually helping farmers, and less time figuring out what to do next.

✅ Geolocation & Attendance Verification

Gone are the days of guessing whether field visits actually happened. TrackoField uses your agents mobile GPS to track when and where they visit farmers. Managers can see this in real time. This builds accountability, ensures proper coverage, and gives full visibility across regions. Additionally, its in-built Geofencing feature helps keep a tight watch on agents current location. In case they breach locations, managers are informed over their dashboard.

You know which farmers were visited, for how long, and whether tasks were completed. That means better planning, fewer missed follow-ups, and stronger farmer relationships. It also helps reduce ghost visits—so you get real work, not just reports.

Use Case – How TrackoField Increased 2x Visibility and Speedup the Onboarding Process

A leading agri-input company in Central India was facing a common challenge—too many farmers, too little time. Their field reps were overwhelmed, and farmer onboarding was slipping through the cracks.

That’s when they brought in TrackoField, and here’s what changed:

• Daily visits auto-assigned by region and crop type
• Real-time task lists with details shared with sales reps over an app. It’s quite like no guesswork, no delays
• Geo-verified attendance, so managers knew exactly who visited whom
• Instant sharing of crop-specific videos and usage guides

Farmers got timely support, and reps got the tools they needed to work smarter.

The results?
✅ 2x farmer coverage
✅ Faster product adoption
✅ Happier, more loyal farmers

TrackoField didn’t just speed things up—it made onboarding more human.

Conclusion: It’s Time to Fix the Onboarding Problem

Farmer onboarding doesn’t have to be slow, messy, or one-size-fits-all. With the right field tech, agri-input companies can turn a broken process into a smart, scalable, and farmer-first experience.

Tools like TrackoField make it easy to plan visits, personalise interactions, and track every step in real time. The result? Better farmer relationships, faster product adoption, and stronger sales figures.

Still relying on manual methods? Now is the best time to choose automation. Empower your field team, support your farmers better, and watch your onboarding outcomes grow—just like your crops.