TrackoField Helped Agrochemical Firm Grow Sales by 15% – Real Results

Discover how TrackoField’s field force automation helped a leading agrochemical manufacturer optimise field agent visits for more demos & sales.

A leading agrochemical company faced difficulties managing its field operations. Their branch office team struggled with:

• Tracking the activities & hours of agro-input sales teams.
• Organizing data on demos/visits with dealers and farmers.
• Monitoring meetings of sales agents and agrochemical distributors.

Their reliance on outdated and manual processes led to revenue loss. Their co-founder realized it was time to upgrade. So their team decided to onboard TrackoField’s agri-input field force automation software.

Join us as we walk through the challenges they faced and how we fixed them like they never existed.

What Their CTO Said After Using TrackoField Fantastic product! It’s been incredibly helpful in managing our field teams. We now have clearer insights into sales, demos, and interactions by our agents. The seamless integration with our CRM and HRMS was a game-changer—no more manual data transfers to worry about!!!

How This Agrochemical Company Works with a Field Team

The field team visits farmers to schedule demos of their agro-chemical products. All to pitch their products to different distributors, enable and record sales, and build strong relationships with them.

Their role also includes:

• Ensuring sufficient inventory of stock for sales.
• Gathering customer feedback.
• Monitoring market trends & expectations.
• To educate farmers on best practices and solve on-the-ground problems.

Challenges That Restricted This Business’s Growth

Their branch team shared the brief challenges that were restricting them from pursuing their vision:

• Difficulty tracking field team’s activities across regions.
• Missed product demonstrations and reaching out to farmers.
• Poor visibility of total sales order units & clients.
• No trace of communication between agents, distributors, and farmers.
• Limited success in educating farmers on product usage.
• Delayed resolution of on-the-ground issues, risking trust.
• Overwhelmed by multitasking with limited resources.
• Challenges in collecting and analyzing accurate customer/market feedback.

With TrackoField’s agri-input field force automation software, the company has tools to align its resources well.

How TrackoField Transformed Their Field Operations

1. Live Supervision of Field Officers

They were introduced to employee GPS tracking of their sales agents. Their backend teams could track on-field agents’ live location, routes, and task progress.

This assured them that their agents were following the assigned job schedule. This surged their accountability.

And the best part was, they could quickly step in if an agent was going off the planned schedule.

2. Sales Task and Activity Management

Our field employee task management software made it easy to assign and track tasks. Agents got task details, like descriptions and locations, right on their phones.

These tasks could be sales targets or demo meetings with farmers/dealers. This way, agents stay focused on what’s most important.

3. Geofencing Dealers/Farmers Location

With TrackoField’s geofencing feature, the brand geofences specific locations, such as client sites, or demo areas.

When a field agent enters or exits these predefined areas, the system automatically logs this activity. Managers get an alert each time agents pass through these zones. This helps ensure that agents are in the right place at the right time. Thus, verifying their visits to the key locations.

4. Farmers, Dealers & Sales Data Collection

We helped simplify their data collection process. With TrackoField, we enabled field managers to gather crucial data as:

1. Field Visit Data: Task/visits location, task status with timestamps.
2. Farmer/Dealer Data: Name, contact, location, order qty., sales amount.
3. Product Details: Product name, quantity, and pricing.
4. Sales Performance: Total sales volume and revenue.
5. Customer Feedback: Their demand, satisfaction, and challenges.
6. Inventory Status: Stock levels and replenishment needs.

These data points help streamline field operations and improve decision-making.

The best part? The data is auto-backed to the cloud, reducing the risk of data loss, errors, and duplication.

5. Track of Every Farmer/Dealer Interactions

TrackoField provided them with exclusive collaboration tools. This enabled them to manage communications between sales agents, distributors, and customers.

It helped them track every in-person visit, follow-up, and order placement. So they can ensure that no important interaction is missed. Through our task-sharing module with voice and note-sharing options, their managers can now add voice-based descriptions. This adds better clarity to shared tasks.

6. Location-verified Mark-ins and Duty Hours Tracking

TrackoField allows managers to track the attendance of their agents — right from the field. Agents just have to visit the first task location and mark themselves in from their mobile apps. No need to visit far-off branch offices.

To streamline the process and make it more efficient, we introduced two additional special options:

a) Auto Mark-in and Mark-outs

From the backend, we even allowed them to auto-mark attendance each time agents walk into defined geofences. Also, the system auto-marks out agents when their shift ends (in case they forget to).

b) Attendance via Selfies

To enhance the accuracy of visit verification, we provided the option for employees to upload snaps as a way to verify their presence on the task site. The snaps include the latitude-longitude, complete address, and timestamp – preventing agents from misreporting or conducting frauds.

💡Note: Sales agents are restricted from using galleries and must click photos in real-time. This is the best way to prevent fraud.

7. Reporting of Field Expenses (with proofs)

This giant had trouble keeping track of following important on-ground operations.

1. Transportation Costs – Travel expenses for visiting farms, dealers, or attending demo sessions.
2. Product Sample – Costs related to distributing seed or fertilizer samples to farmers.
3. Customer Visits: Expenses for customer visits, including lodging, stationery,  fuel, meals, etc.
4. Marketing Materials: Costs of banners, brochures, or demo kits for farmer/dealer outreach.

With our embedded field expense management software, we streamlined their expense reporting and approval workflow. Through our software, their team can now:

• Digitally log expenses
• Categorize them for better clarity
• Get faster approval for disbursements

All too, without having to wait in lines.

8. Better Sales Order Management

For companies dealing with agro-products sales and distribution, TrackoField’s sales order management software comes in handy. Field agents can tally order items, track inventory levels, apply custom discounts and prices, and take customers’ orders.

For their team, this tool helped ensure that the right quantity of agro-products is available for their customers.

9. Smart Analytical Dashboard with 50+ Reports

TrackoField offered them a powerful analytics dashboard. This led their teams’ managers to view real-time performance metrics such as:

• Employee status – on-duty, off-duty, unreachable
• Top 5 performers on the basis of tasks
• Task status as: Pending, finished, or WIP
• Total order value
• Total field expenses

Throughout the software, there are detailed and individual reports for tasks, orders, visits, and field agents’ performance.

💡This data helped them identify bottlenecks and optimise their resource allocation for good. They could see which action was adding revenue to their business.

10. Tracking in Offline Mode

The brand had agents who would often travel to remote sites with poor internet connections. We solved this with our offline tracking capability.

Their team can complete tasks, mark attendance, collect data, and record their activities offline. All this information is synced to the cloud as soon as the lost network is received.

11. Customizable Workflow

We gave them software that is easy to customize according to their needs.

• They can build custom forms/fields for custom farmer/dealer sales order data.
• They have a custom approval workflow in expense, leave, and attendance reporting.

Our platform provided the flexibility to customize workflows, enabling seamless collaboration across all department teams.

12. On-the-go Alerts & Notifications

We introduced a smart notification system that sends real-time alerts for important events. Which could be:

• Upcoming sales/demo meetings.
• Task deadlines.
• New ad-hoc tasks updates.
• Missed visits, or shift changes.

This keeps both field agents and managers updated and ready to respond quickly to any issues.

The Measurable Results They are Experiencing Now

The company fixed its operational challenges and has been seeing positively impacting results as:

• 30% increase in field team productivity. It’s because agents are more focused and accountable with real-time task management.
• 25% more visibility in sales orders. This helped them with better resource utilisation and decision-making.
• 20% reduction in missed agro product demos, as well as customer complaints. All are credited to our location-verified attendance and collaboration tools.
• Boost in sales by 15% due to seamless integration with CRM systems. They now have better customer relationships and higher conversion rates.

Want to experience similar results?

Join our webinar, “Field Force Automation for Agri-Input Businesses.” Explore how exactly TrackoField helps scale your field sales team’s potential for more sales and dealer outreach. Test it in real use cases!

FAQs on TrackoField’s Field Force Automation Software

• What is TrackoField’s Field force automation software for agri-input businesses?

  TrackoField’s agriculture field force automation software is a digital platform that streamlines field operations and provides visibility into sales and revenue. All while enhancing sales teams’ potential to drive more sales contracts.

• What kind of agri-input businesses can use TrackoField?

  TrackoField optimizes job schedules, sales, database, and team management for agri-input giants like:
  - Agrochemical Companies
  - Seed & Fertilizer Suppliers
  - Pesticide & Herbicide Providers
  - Agri-Equipment Manufacturers
  - Agri-Input Distributors
  We go beyond solving the case of any agri input sellers who want more from their field force.