Location Intelligence

What is Location Intelligence?

Location intelligence means deriving meaningful business insights from location data. This is done by collecting, organising, and visualising geospatial data of field operations. It comprises:

  • Live GPS tracking
  • Map-based visualisation
  • Staff movement history timeline
  • Checking travel routes
  • Geofencing and territory data

How Location Intelligence Works in Field Force Management

Locational data is collected from GPS-integrated mobile devices. It is used to track field staff live, detect GPS anomalies, measure travel time, and more. With this data, managers can:

  • Monitor real-time field staff movement
  • Verify on-ground visits and attendance
  • Optimise beat route planning
  • Assign territories efficiently
  • Reduce travel costs and time wastage

Why Location Intelligence Matters In Field Operations

Without geospatial data analytics, businesses rely on assumptions and guesswork. But with it, they can gain:

    • Improved customer service
    • Higher accountability and transparency in the workforce
    • Actionable insights about territories and routes
    • Reduced fraud and operational leakage

All in all, location intelligence brings visibility, accuracy and control to field operations.